Congoo: David Hood

Overview
• A leading and respected business thinker
• A ‘maverick’ when it comes to shaking up stuffy traditions and hates ‘delusions of adequacy’ when
confronted with stagnation or an aversion to new and compelling models
• Having a real handle on ‘tools and things that will work’ – modern practical methods and hands-on results
(forged from working with organisations and within major professional marketing groups)
• Having a useful and wide scope of experience, within a number of sectors and dealing at all levels of
corporations; and adopted a scientific approach to work and company productivity and profit-making
• Able to create and sort out best route to success, from many differing options, bringing people with him
• Leading from the front on major issues such as ‘Evidential Marketing’ – his main ROI theme

Places I have worked

The Marketing Leaders Since September 2004
5000 + employees
Community Director / Marketing Strategy
Marketing/Public Relations
Created and operating the professional marketing community, the Marketing Leaders – the professional commuity of 30,000 subscribers which combines ICT with business strategies, organisational development and process improvement. Created and developed advanced themes, tools and methods whilst orchestrating the overall development of modern marketing and leading new direction for the profession. Involved in the creation of the new UK Marketing and Sales Standards. Some behind-the-scenes support work undertaken for the public sector part of the business – strategic change, tools, workshops (Improvement and Development Agency for the UK government). http://www.themarketingleaders.com

competitveScotland Since April 2003
100-999 employees
Board Member
Manufacturing/Production
Board member of this important and growing organisation, dedicated to maintaining and improving the competitiveness of Scottish business, primarily in manufacturing. David provides Marketing input and advice to the Board. http://www.competitivescotland.com

Chartered Institute of Marketing From June 2001 to February 2006
5000 + employees
Chair, Technology Group
Marketing/Public Relations
Chaired and a co-Founder of the CIM's Technology group CIMTech (70,000 subscribers at its high watermark). Represented CIM / CIMTech at the CIM's Market Interest Group Board and on the Scottish Council and Board of the CIM.

Clearsight Strategy From June 1996 to September 2004
1-9 employees
Managing Consultant
Marketing/Public Relations
Managed small consultancy, specialising in marketing strategy and planning for Clients; advised the Chartered Institute of Marketing on new ICT technologies and grew and ran (then Chaired) it 's Technology group (70,000 members); provided marketing / strategy / ICT programmes to firms and through the enterprise network; led the business world’s challenge to ICT in the UK to focus on people, meaningful change, and “effectiveness not just efficiency”.

Education

University of Paisley - United Kingdom /
Post Graduate Diploma - International Marketing 1991 - 1993

Expert Posts By David Hood

Marketing Recruitment - a shambles?

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